Words that make waves
Empathetic. Story Driven. Copywriting
*By Lucy Young
*Crafting story
driven copywriting
that’s a Shore Thing
Creative copywriting is rooted in human connection, empathy and authenticity.
With a background in local news, I’ve got a nose for a good story and I know how to tell one.
I love engaging with people to help them find their unique voice; crafting compelling stories into great copy to elevate your brand or business.
I create an authentic, unique and relatable experience for your customers or clients through scroll-stopping copy that captivates and converts.
Together let’s write words that make waves…
Hi, I’m Lucy, a creative copywriter living by the sea in the Ocean City of Plymouth in Devon.
ABOUT
I have over 20 years’ media experience working here in the beautiful Westcountry, starting out as a daily newspaper journalist before moving into magazine editing, a spot of PR and going freelance as a copywriter after my son was born.
Writing has always been my passion, and I love storytelling. With my background in local news, I’ve got a nose for a good story, and I know how to tell one.
I get excited about discovering the details; engaging with people to help find their voice, and crafting compelling stories into great copy to elevate their brand or business.
My happy place is most definitely by the sea: you can usually find me, year round, at the beach or in the water.
I love a strong coffee, a good book, and swimming in the sea, not necessarily in that order!
I left a 9-5 day job to pursue my passion and become a full-time independent creative, crafting story-driven copywriting that’s a Shore Thing.
Services
*Writing words
that make waves
Are you struggling to keep up with the copious amounts of copy and content you need to manage as a business owner?
Copy that.
From website refreshes to newsletter content, social media posts to regular blogs, not to mention press releases and your LinkedIn profile… I know, it’s A LOT.
Can I help with that? Shore Thing!
My style of creative copywriting can help write words that make waves through the following services:
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Say goodbye to embarrassing typos and hello to polished, professional content. I'll ensure your documents are error-free and ready to impress.
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Beyond just fixing errors, I'll refine your writing for clarity, conciseness, and impact. I can help you shape your message, ensuring it resonates with your target audience and achieves your desired goals.
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Your website is your digital storefront. I'll craft compelling copy that captures attention, drives engagement, and converts visitors into customers. Whether you need a complete website overhaul or just a few tweaks, let’s make your online presence shine.
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I can create engaging and informative blog posts that keep your audience coming back for more. From thought-provoking articles to entertaining listicles, we'll help you establish your authority and build your brand.
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I'll help you create newsletters that are both informative and engaging, keeping your subscribers informed and excited about your brand.
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I can help create social media content that grabs attention, sparks conversations, and drives results. From snappy captions to eye-catching visuals, I’ll help you make a splash on your socials.
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I'll work with you to define your unique brand voice, ensuring it's consistent across all your marketing materials. I'll help you create a brand identity that resonates with your target audience and sets you apart from the competition.
Why copywriting?
*It’s more than just crafting cool sentences.
My journey began in the newsroom, where as a reporter I saw firsthand the power of words to inform, inspire, and even ignite change. But I also saw how easily messages could be diluted, distorted, or lost in the noise.
That’s my ‘why’. To bring clarity and authenticity to an increasingly loud digital world. I’m driven by a deep belief that good writing matters. In a sea of clickbait and misleading content, I want to help businesses cut through the clutter and connect with their audience on a genuine level.
Your own ‘why’ is just as important. It’s the heart of your brand story, the spark that sets you apart, and sharing it builds trust, fosters connections and resonates with people who need to hear your unique voice.
My mission is to help you uncover and articulate that ‘why’ through compelling copy. Because your experiences, your passion, and your unique perspective are what make your story unforgettable.
Let’s work together to tell it to the world.
*Need help to find your ‘why’?
